Start small. Grow big. Make a difference.

The Franklins £50 Challenge

The Franklins £50 Challenge is our flagship community fundraising campaign, supporting local charities across Northamptonshire, Milton Keynes and the surrounding areas.

Since launching in 2018, the Challenge has raised over £243,000 for local causes, bringing together businesses, community groups and individuals to create meaningful, lasting impact – all starting with just £50.

Franklins provides £50 seed funding to each participating team, who then have three months to turn it into as much as possible for one of our chosen charity partners. What follows is a campaign driven by creativity, teamwork and community spirit.

The 2027 Challenge runs from:
23rd February – 29th May 2027

£50 Challenge

How the £50 Challenge works

Each year, Franklins invites local charities to apply to become official £50 Challenge charity partners. From these applications, we select a group of charities whose work supports people facing a wide range of challenges, from homelessness and food poverty to mental health issues, serious illness, disability and end-of-life care.

Once the charity partners are confirmed, teams made up of businesses, organisations and individuals sign up to take part and choose which of the selected charities they want to support.

Franklins supports the campaign by providing:

£50 seed funding
for every team

£50 seed funding for every team

Ongoing guidance and encouragement throughout the challenge

Marketing
and social media promotion

Marketing and social media promotion

A celebratory awards event
recognising fundraising achievements

Key dates for the Franklins £50 Challenge 2027

Friday 2nd October 2026

Charity applications close

Friday 2nd October 2026

Late October 2026

Charity partners announced

Late October 2026

Week commencing 7th December 2026

Charity content day

Week commencing 7th December 2026

23rd February 2027

£50 Challenge starts

23rd February 2027

17th March 2027

Midway meet-up

17th March 2027

29th May 2027

Fundraising closes

29th May 2027

Week commencing 21st June 2027

Awards and celebration event

Week commencing 21st June 2027

£50 Challenge

More than just fundraising

The Franklins £50 Challenge delivers benefits far beyond the final total raised.

For charities, it provides vital unrestricted funding, increased awareness and long-term community support.

For participating teams and businesses, it supports CSR objectives, strengthens team engagement, encourages creativity and opens up valuable networking opportunities.

For the wider community, it raises awareness of local causes and brings people together with a shared purpose.

This collective approach is what has helped the Challenge grow year on year.

2026 Award Winners

Winner
Footsteps Travel UK Ltd
Runner Up
Fawsley Hall
Third Place
Elgar Centre Coffee Shop
Fourth Place
Mixxos Group
Fifth Place
ICR Leasing
Young Entrepreneur
Woo Reviews
Fearless Fundraiser
Boosst Financial Services
Most Creative Fundraising idea
Jon Manning from Arthur Ellis Mental Health Foundation on Behalf of Nimble Media
Community Spirit
Brixworth CEVC Primary School
Best Use of Social Media
Kilby Fox
Best Example of Teamwork (Joint Winner)
Specsavers
Best Example of Teamwork (Joint Winner)
Hireful
Most Determined
The Rainbows Young People
Small Business Superstar
Demini Hair Salon
£50 Challenge

A growing community legacy

Now firmly established as one of the region’s most recognised corporate fundraising initiatives, the Franklins £50 Challenge continues to grow in ambition, participation and impact.

With the ongoing support of the local business community, the Challenge empowers people to start small, think big and make a lasting difference to lives across our region.

£0

Amount Raised

£50 Challenge

Apply to be part of the 2027 Challenge

Whether you are a charity looking to become one of our charity partners or a team wanting to take part, we would love to hear from you.

Charities

Applications are open until Friday 2nd October 2026.

Charities

Applications are open until Friday 2nd October 2026.

Teams

Registrations will open once our 2027 charity partners have been announced.